12 Mistakes to avoid when doing your own PR

Dear Lovely Business Owner, Sometimes it can be really helpful to know what mistakes to avoid when we are starting to do something right? I know they can be helpful, even if we do not listen until we make those mistakes!! I know, I have made many mistakes doing PR for...

7 Ways to be like catnip to the media

Dear Lovely Business Owner, I admit, I’m still processing the intense and magical experience that  I had over a week ago in New York, attending Steve Harrisons’ amazing and indeed life-changing nevermind game-changing ‘National Publicity...

7 Common PR Mistakes

Dear Lovely Business Owners, Here is a post about common mistakes you might be making with your PR. Don’t worry I have made them a lot, you are not alone in making these. Blind pitching.  This is where you pitch a story, idea or opinion to an journalist, or...
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